Intelligence behind every fit.
The Fit Intelligence platform solving fashion’s sizing crisis. BALO uses intelligence to understand the relationship between people and what they wear. Our technology combines Body Intelligence, Garment Intelligence, Customer Intelligence, and Business Intelligence to create personalized fit experiences for consumers and actionable intelligence for designers and retailers. Through the BALO Fit Passport and Fit Intelligence Loop, every interaction creates better recommendations, better products, smarter production, more intelligent inventory, and more confident fashion commerce.
CUSTOMERS
DESIGNERS
RETAILERS
BALO’s Fit Intelligence layer combines body measurements, fit preferences, sizing history, brand and product size charts, garment measurements, garment characteristics, style, cut, silhouette, and other fit signals to determine how a specific garment will fit a specific individual.
CUSTOMERS
Know your fit.
Across every brand.
Shop with confidence.
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Fit changes based on a garment’s construction, silhouette, fabric, cut and intended fit. Instead of treating every item as a standardized size, BALO accounts for these variables to translate complex sizing systems into a personalized recommendation. It analyzes your specific body measurements, style preferences, sizing history, and other fit signals to pinpoint the size most likely to fit you.
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One person. One profile. A personalized recommendation for every product.
Instead of repeatedly entering measurements or guessing what size, you can build a consistent digital fit identity that travels with you across brands, products and platforms.
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Two garments labeled the same size can fit completely differently. BALO considers style, cut, silhouette, fabric, construction, and intended fit—not just the number on the label.
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BALO eliminates the guessing game of ‘Will this fit me?’ by providing an instant, accurate size recommendation tailored to how you want a garment to fit. Enhanced by virtual try-on technology, our platform allows you to visualize fit prior to purchase, giving you the confidence to buy while lowering return rates.
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BALO combines Fit Intelligence with personalized style discovery, helping you discover products, designers, and styles aligned with both your aesthetic preferences and fit profile.
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Better decisions before checkout can mean fewer orders that don't work, fewer disappointing purchases, fewer exchanges, fewer returns, less wasted time, more confidence trying new brands and a more satisfying shopping experience.
CREATE MY FIT PASSPORT
DESIGNERS
Design for their body.
Know your customer.
Sell with confidence.
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Understand the real people buying your products—including their fit profile, body shape, sizing behavior, preferences and relationship to individual garments.
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Use real customer and garment Fit Intelligence to inform what you design and how it fits—from measurements, proportions, silhouettes, fit intent and product specifications through pattern development, size curves and grading. Understand how individual garments perform across different customer profiles and use those insights to develop better-fitting products and future collections.
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Use authentic customer and purchase data to understand what to produce, buy and stock—and in what quantities. Identify demand by size and product to inform size runs, size distribution, production quantities, buying, cutting, replenishment and inventory planning, helping reduce overstock and understock and align inventory with actual customer demand.
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More personalized fit recommendations allows customers to choose the right size with greater confidence, reducing fit-related returns, exchanges and associated operational costs.
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Connected the intelligence feedback loop to turn customer and purchase patterns into actionable intelligence for the next product and collection that traditional sales data cannot provide.
Design → Produce → Sell → Understand → Learn → Optimize → Design
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Access sophisticated Fit Intelligence and scalable commerce infrastructure without having to build the technology yourself—while maintaining your brand identity, creative direction and customer experience.
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BALO provides the digital infrastructure to bring a designer's products to the market while integrating Fit Intelligence directly into the customer journey.
BALO's API-based integration allows Fit Intelligence to connect with existing commerce platforms, digital ecosystems and technology stack without having to replace current commerce infrastructure.
JOIN THE DESIGNER CIRCLE
RETAILERS
Understand your inventory.
Know your customer.
Personalize every purchase.
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Retailers no longer need consumers to understand hundreds of different & inconsistent brand sizing systems. BALO creates one intelligence layer across the entire multi-brand catalog and translates product and brand fit information into an individualized recommendation.
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BALO moves the retailer beyond generic recommendations such as "You may like a Medium." to determine the size most appropriate for the individual based on the relationship between the shopper and the specific product. Whether the shopper is buying denim from one brand, tailoring from another, or an oversized knit from a third, BALO can account for differences in sizing, garment construction and fit intent.
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BALO establishes a consistent customer fit profile across the retailer's platform. Instead of starting over every time a customer shops, their profile remains actively in place to deliver an improved user experience.This "Fit Passport" becomes a valuable asset that continuously improves every subsequent shopping interaction across the retailer's ecosystem.
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BALO helps retailers move beyond search and category navigation by using Fit Intelligence to identify products and designers that align with the consumer's style preferences and fit profile. Virtual try-on & intuitive shopping creates a more engaging and informative digital experience by helping customers visualize products and understand potential fit before they purchase.
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Fit uncertainty is one of the biggest sources of friction in online shopping. BALO reduces this psychological friction and gives customers more confidence before completing the purchase.
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The fundamental cause of returns in online fashion is that the garment doesn't fit as expected.
BALO addresses this problem with more accurate recommendations, meaning fewer returns & exchanges leading to fewer shipments, labels, warehouse touches, damages, inspections, repackaging, and restocking activities, reducing the associated transportation and packaging footprint. Better purchase decisions reduce the downstream operational burden and costs created by returns, exchanges, and inventory movement.
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Customer Intelligence + Product Intelligence + Inventory Intelligence
BALO gives retailers a deeper understanding of customer fit preferences, sizing behavior, product performance, and demand. Instead of managing inventory based only on historical transactions, this intelligence supports merchandising, inventory buying & planning, product selection, and personalization.
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BALO's API-based architecture enables retailers to integrate Fit Intelligence into their existing e-commerce environment rather than rebuilding their entire technology stack.
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DISCOVER DESIGNERS
Intelligence behind every fit.
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